Peter was the founder of
Navman and is currently chairman of Fusion Group comprising Fusion Electronics
which develops sound systems for automotive and marine, and Fusion Transactive
which develops payment solutions for service stations.
Peter talked about the importance of listening to customer feedback and
developing products that meet a market need. He also talked about technology
transfer and re-use, and gave examples of standard footprint LCD screens
suitable for use in bright sunlight which were developed for GPS devices while
at Navman being extended to the audio displays and petrol pump displays in the
Fusion Group companies.
He gave an example of the car audio business which Fusion has expanded into the
marine sector by offering high end audio systems for the luxury launch market.
One of the issues in the marine sector is limited room on the bridge for
various instruments, so Fusion worked in partnership with existing
manufacturers of depth finders and radars, etc to display the audio controls on
their panels instead of having to install a separate display. They also
developed a multi zone sound system with 4 separate zones to control sound to
the cabin, bridge, outside areas and master bedroom, and worked with boat
builders to have this build in as a standard, called Fusion Link.
In the service station forecourt business, Peter talked about the acceptance in
North America of payment at the pump, which local service stations are opposed
to because they want foot traffic through the store to increase impulse buying.
He identified two opportunities in this sector – 1) to convert local service
stations to pay at the pump and 2) to update existing equipment in North
America to new security standards. He explained that hackers from Eastern
Europe were continually looking for ways to exploit current systems and obtain
fuel by fraudulent means, and this meant a replacement cycle of existing
technology on a regular basis. Matrix is currently developing a PLM
solution in Aras Innovator for Fusion Transactive to help achieve compliance
with new manufacturing standards from international credit card companies.
Peter finished his talk by stressing the importance of looking at general
business trends, and he attends trade shows in unrelated fields to get a
broader appreciation of market developments. He attended a fashion trade show
in Europe recently and showed examples of Nike and Levi establishing specialist
divisions focused on children’s clothing as an extension of their respective
Peter’s talk was well received by the Christchurch audience of about 50 local
manufacturers, and Matrix would like to acknowledge the help from NZMEA to host
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